Personal Information

• Name: Ashley McClure-French
• Website: ashleyrachelmcclure.com
• LinkedIn: https://www.linkedin.com/in/ashley-mcclure/

Summary

Digital Content Strategist experienced in creating and implementing successful content strategies for an internationally recognized, multi-award-winning website. Possesses in-depth knowledge of written and visual website content, project management, and team development. Proven ability to develop cohesive content strategies that align with business objectives and enhance brand identity. Currently assists in the development, planning, organization, communication, and strategy of all web-related projects.

Work Experience

Assistant Director of Digital Strategy

UL Lafayette

Lafayette, LA

2023-current

• Continuation of Digital Content Strategist responsibilities for the University Website, University Newsletter, Team Leadership, and Web Ambassador Network.
• Create and implement SEO plan for the University website including a site audit, benchmarking, keyword research, on-page optimization, technical SEO, content strategy, local SEO for University specific content, backlink strategy, SEO for subsites & University Newsletter, and Monitoring & Reporting.
• Utilize analytics and performance metrics to optimize content and web strategies, improving search visibility and user experience.
• Coordinate with team on hiring decisions and future growth strategies.

Digital Content Strategist

UL Lafayette Lafayette, LA 2022-2023

• University Website
  • Conducts thorough content audits and creates content inventories to identify gaps and opportunities for optimization.
  • Develops and executes content calendars to ensure timely delivery of high-quality content.
  • Conducts keyword research and implements on-page optimization strategies to improve search engine rankings.
  • Analyzes website metrics and user feedback to continuously improve user experience and engagement.
• University Newsletter
  • Executes official University e-newsletter
  • Coordinates across teams to collect, outline, and revise content.
• Team Lead
  • Directly oversees Web Content Writer, reviews and revises new content to ensure that all content adheres to brand voice and messaging guidelines.