Personal Information

• Name: Ashley McClure-French
• Website: ashleyrachelmcclure.com

Summary

Digital Content Strategist experienced in creating and implementing successful content strategies for an internationally recognized, multi-award-winning website. Possesses in-depth knowledge of written and visual website content, project management, and team development. Proven ability to develop cohesive content strategies that align with business objectives and enhance brand identity. Currently assists in the development, planning, organization, communication, and strategy of all web-related projects.

Work Experience

Digital Content Strategist

UL Lafayette Lafayette, LA 2022-Current

• University Website
  • Conducts thorough content audits and creates content inventories to identify gaps and opportunities for optimization.
  • Develops and executes content calendars to ensure timely delivery of high-quality content.
  • Conducts keyword research and implements on-page optimization strategies to improve search engine rankings.
  • Analyzes website metrics and user feedback to continuously improve user experience and engagement.
• University Newsletter
  • Executes official University e-newsletter
  • Coordinates across teams to collect, outline, and revise content.
• Team Lead
  • Directly oversees Web Content Writer, reviews and revises new content to ensure that all content adheres to brand voice and messaging guidelines.
• Web Ambassadors Network
  • Manages a network of over 200 Web Ambassadors, reviews and follows up on training to become an ambassador
  • Collaborates with cross-functional teams to develop and implement content strategy for a network of University sites.
  • Guides ambassadors in creation and management of digital content.
  • Integrates feedback from negotiated revisions among multiple stakeholders and subject matter experts.

Web Content Writer

UL Lafayette Lafayette, LA 2020-2022

• Ensured that all content adhered to brand voice and messaging guidelines.
• Collaborated with cross-functional teams to develop engaging and informative content.
• Developed and maintained editorial calendars to ensure timely delivery of high-quality content.

Education

• B.A. Mass Communication, UL Lafayette | 2015 Concentration in Advertising Minor in Psychology
• Master of Business Administration, UL Lafayette | 2019